Samsung is recommended more often by British retailers than Apple, with BlackBerry and LG having almost no presence, according to new research.
While some retailers recommended Apple's iPhone 5, rival manufacturers such as ZTE, Motorola, LG, Huawei and BlackBerry-maker RIM had little or no presence.
"The mystery shop showed that the most recommended Samsung handsets were the Galaxy SIII and the Galaxy Note II, despite having been on the market longer than the latest handsets from Apple, Nokia and HTC," said Julian Jest of Informa.
The researchers visited John Lewis, Everything Everywhere, O2, 3, Maplins, PC World, Carphone Warehouse and Phones 4U. The mystery shoppers scored manufacturers based on whether they were advertised in the store window or in-store. They then asked a sales assistant to recommend three smartphones or tablets.
Apple and Samsung were just as likely to be promoted by advertising in the store or the shop window but sales assistants were far more likely to recommend Samsung.
In a press release, Informa said it was "likely that sales assistants see the Samsung devices as a safe bet to earn greater commissions".The company is expected to launch its new flagship smartphone, the Galaxy S IV, at an event in Monaco next month.
Apple, meanwhile, saw $50bn wiped off its value following weaker than expected iPhone sales. The company sold a record 47.8 million iPhones in the last quarter but Wall Street had expected sales to be higher.
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